SOLUTIONS

Customer Relationship Management & Customer Experience (CRM/CX)

SMX® is highly experienced in the two major CRM/CX solutions – Salesforce and Oracle. These platforms are both rich in functionality and offer significant user benefits. However, as with every solution, there are both strengths and weaknesses to recognize and evaluate. SMX helps clients understand these tradeoffs as they relate to both product and market to ensure delivery of the most advantageous solution. Getting this piece of the strategy right can set off a chain reaction that cuts costs, saves time, and even boosts morale.

Cloud-based CRM systems offer complete mobility and access to an ecosystem of interconnected apps, and SMX has the expertise to ensure successful implementation and operations.

SMX’s Salesforce team has extensive experience integrating Salesforce solutions with ERP, EPM, and Supply Chain backbones. SMX helps leverage Salesforce solutions for sales management, integrating with social media to deliver actionable insights and facilitate team communication.

Advantages of engaging SMX for your Salesforce implementation:

  1. We help our clients use Salesforce tools to build apps, eliminating the need for them to build their own infrastructure and tools — saving years of time and millions of dollars.
  2. SMX can implement Salesforce solutions within months or even weeks compared to traditional CRM software.
  3. Salesforce’s ease of use means clients have more time to enjoy its advantages versus learning how to use it.
  4. SMX can customize Salesforce to meet each client’s unique needs, making it an effective CRM tool.
  5. SMX has experience helping customers — from businesses that are rapidly growing to those that are well established — scale their Salesforce solutions to align with their changing requirements.
  6. SMX has the expertise to ensure efficient, seamless, complete integration with third-party apps.

In today’s Experience Economy, Oracle CX Cloud enables brands to build lasting customer relationships by listening to the signals they send through their online interactions (e.g., clicking on emails, downloading information, signing up for virtual events) and responding at the right time throughout the marketing, sales, and service cycles. Using Oracle CX to master customer signals in real-time enables organizations to personalize the customer experience and stand out from their competitors.

SMX is recognized as one of the industry leaders of implementing Oracle application technologies, including CX. Our company was founded by and continues to attract former Oracle services and development professionals. Oracle often looks to SMX to tackle their biggest business challenges.

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Wherever you are on your transformation journey, SMX can help you get there faster and more effectively.

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