Leadership & Governance
Upon joining SMX in 2021, Amanda developed consolidated messaging and branding which became the foundation of a transformative rebrand. The initiative introduced a new company name and mission, visual identity, dynamic website and set of core values to foster unity and cultivate belonging across the organization.
Amanda strategized and built the internal marketing and communication function, assembling an exceptional team which has already had a lasting impact on the company’s brand presence and recognition in the market. During her brief tenure, she has established a robust strategy to continue to mature SMX’s marketing and communications efforts, creating consensus across a diverse portfolio of capabilities and clients. To date she has helped launch two ground-breaking solutions, SMX Elevate℠ and Elevate ISR℠, to help clients accelerate mission and business goals. Amanda continues to develop multi-channel marketing campaigns that influence sales, client relationships, market presence and positioning to amplify the brand, build client relationships and generate opportunities aligned with the company’s growth strategy.
Prior to joining SMX, Amanda led the global marketing strategy for emerging technologies and security solutions at Unisys Corporation. She began her career at Booz Allen Hamilton where she spent her 13-year tenure developing fully integrated, global marketing and communications strategies that enhanced market perception, and created client preference for Booz Allen’s products and services in key commercial and international markets.
Amanda was named one of WashingtonExec’s “Top MarCom Leaders to Watch in 2023.” She holds a Bachelor of Science in Marketing Management and a Bachelor of Arts in Communication with a concentration in Public Relations from Virginia Tech.
Amanda is based in Charlotte, North Carolina where she lives with her husband and two young daughters. Outside of work, she enjoys photography, traveling, pretending like she has a green thumb, and spending quality time with her family.
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